Ed Bockelman

The barbell approach

After a year of writing a long, highly researched blog post once a week on Brightoutlook.com, I'm trying to do something new. The long articles will continue, but I'm also hoping to publish shorter articles regularly on this site.

These will be more based on what I'm doing and thinking about, rather than carefully researched.   I'll be taking what David Perell describes as his "barbell approach to writing." 

Keeping myself from going down the research rabbit hole is proving to be a challenge. I spent half an hour researching my next article. It was mostly spent finding links to articles I have already read.

I originally wrote this as an introduction, but I decided to make it a separate post.

I'm proud of myself for keeping this post so short. smile